Terry Seitz

Marketing Mad Scientist

10+ years leading U.S. consumer marketing at Visa
Drove partnerships with NFL, FIFA, Olympics to boost market share
25+ years transforming brands across financial services, tech, and media
Former agency leader for Coca-Cola, HBO, Sotheby’s, J&J

Click here to learn more about Terry Seitz.

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AREAS OF EXPERTISE

Branding

Marketing/Advertising

Strategic Planning

INDUSTRY EXPERIENCE

Healthcare

Financial Services

Entertainment/Media

Consumer Packaged Goods

Banking

Questions to Ask Terry Seitz

How do you design partnerships that truly move the revenue needle?
What’s your framework for balancing brand equity with short-term growth?
How can senior leaders embed “full funnel” discipline across large organizations?

Hear from Terry Seitz on The Wisory Podcast

Get to Know Your Advisor

Design for Lifetime Value like a Visa PMM

Terry shares how customer lifetime value and bold lifecycle marketing strategies transformed Visa’s approach to engagement on the Product Marketing Adventures podcast.

Houston, We Have a Risk Problem!

Read Terry’s take on how marketing can be reframed as a long-term risk management and growth strategy that resonates with finance leaders in his latest LinkedIn piece.

CMO Diaries with Terry Seitz @ Visa

Hear Terry share how Visa is transforming its marketing to engage Gen Z and millennials—aligning brand purpose, embracing data-driven strategy, and building lasting consumer connections—on the Goldcast CMO Diaries podcast.

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