Melanie Batchelor

Dynamic President Focused on Building World Class Teams and Brands

Former President of Campari America and Canada with $1B+ P&L
Transformed Aperol into the U.S. market leader in premium bitters
Revitalized Wild Turkey and Espolòn into award-winning global brands
Known for building high-performance, inclusive company cultures

Click here to learn more about Melanie Batchelor.

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AREAS OF EXPERTISE

Branding

Operational Efficiency

Strategic Planning

Culture/Talent Acquisition & Planning

Marketing/Advertising

INDUSTRY EXPERIENCE

Consumer Packaged Goods

Entertainment/Media

Questions to Ask Melanie Batchelor

How can brands transform niche products into category leaders through effective marketing and positioning?

What strategies drive both cultural transformation and strong financial performance within large organizations?

How should executives balance global brand stewardship with local market execution to maximize growth?

Hear from Melanie Batchelor on The Wisory Podcast

Get to Know Your Advisor

How to build a beverage brand: Campari America on creating global iconsOpens in new window

Campari America Managing Director Melanie Batchelor's vision has been instrumental in building the strategy for some of the world's most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are her top tips for building globally successful beverage brands?

Why the head of Campari America thinks lateral career moves are an underrated tool for success

This article highlights how Mel embraces lateral career moves, continuous feedback, and employee empowerment to drive both personal growth and company success while fostering a resilient, feedback-rich culture

New York Times Article: There’s a Reason You’re Drinking So Much Aperol Spritz

This article details how Campari’s strategic marketing campaigns turned the Aperol Spritz into the U.S.’s quintessential summer drink, fueling explosive sales growth and cementing its place as a long-term staple in American cocktail culture.

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