Lisa Richert

Senior Global, Regional and Local Media and Integrated Marketing Leader

Led Rocket Mortgage’s Super Bowl re-stage media launch, earning a Gold Cannes Media Lion
Managed $500M+ global media strategy and investment across 50+ markets for SC Johnson
Created McDonald’s first-ever Marketing Knowledge Management approach, analyzing and developing over 450 case studies
Drove $180M in media productivity effectiveness and efficiency gains across 14 Asia-Pacific markets at Coca-Cola
Built marketing and media capabilities for global, regional and local teams across North America, Asia & Europe

Duration:

30 60

Variant

$250

Marketing/Advertising

Consumer Packaged Goods

Financial Services

Restaurant

Questions to Ask Lisa Richert

How would you evaluate whether my current media investment mix is truly driving incremental growth and improved effectiveness?
What structures or rituals have you seen create the strongest marketing–agency alignment?
If I want my teams to make more strategic media decisions, where should capability building start — and what does “great” look like?

Hear from Lisa Richert on The Wisory Podcast

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