Fred Ehle

Q: How does a session with an Advisor work?

(1) Connect: Search for an Advisor based on the criteria important for your session. Once you find an Advisor and session time that fits your schedule, you pay for the session in the secure payment section. (2) Converse : You will receive confirmation of the session and reminders about the session until it begins. There will be a Wisory Concierge to begin and end the session to ensure the session runs smoothly (3) Conquer : Now that you have your new wisdom, you can apply it to solve your current challenges and continue to find other Advisors as new questions arise.

Head of Consumer Marketing
Rocket Mortgage

Fred Ehle can advise on:

Branding

Executive Leadership

Market Analysis

Change Management

Strategic Planning

Years of Experience: 30-40 years
Industry: Consumer Packaged Goods, Business/Professional Services, Financial Services, Restaurant
Companies: McDonalds, Redbox, Jockey International, ZRG Partners, Rocket Mortgage

$250

Duration:

30 60

Variant

Pleaste note that membership is required to book a session. Not a member yet? Learn more here and apply for free.

About Fred Ehle

I grow businesses, brands and people. I've been part of two successful turnarounds-PulteGroup and McDonald's. I'm a full stack marketer who believes everything starts and stops with consumer/customer centricity, relevant differentiation and compelling and moving advertising as drivers of growth. Currently the head of consumer marketing for Rocket mortgage where I led the working team that launched the Own the Dream campaign in Super Bowl LIX with a first of a kind in stadium activation.

Innovative, award winning marketing executive grounded in brand with retail expertise for both the B2B and B2C space. Successful history of driving top and bottom-line growth within Fortune 500, private equity and privately held companies including Rocket Mortgage, Jockey International, Redbox, McDonald’s and PulteGroup. Delivered new to market innovation including several “firsts” for these companies. Built and grew existing brands and launched over 30 new products for companies like General Mills, Campbell Soup, ConAgra and SC Johnson both domestically and globally while leading major ad agencies including DDB, FCB and Leo Burnett. Named OnCon Top 100 marketer in 2021, 2022 and a member of the Association of National Advertisers CMO Circle.

Areas of Expertise

Branding
Defining a unique identity, messaging, and design to build trust and stand out

Executive Leadership
Leading executive teams and driving company vision

Market Analysis
Analyzing market trends and competitive landscape

Change Management
Guiding an organization through transitions to ensure alignment and long-term success

Strategic Planning
Crafting and implementing long-term goals and strategies

Why a 1:1 video consultation?

Whether you're navigating a career transition, refining your leadership style, or tackling a complex business challenge, Fred Ehle provides expert guidance tailored to your unique needs.

During your session, you can discuss your goals, share relevant documents or presentations via screen-share, or simply talk through your challenges and take notes. The time is yours to use in the way that benefits you most.

Making informed decisions in your professional journey can be overwhelming and high-stakes. Booking a consultation with a Wisory expert makes the process clearer, more strategic—and even inspiring.

*Please note that sessions are for guidance and insights only. It is not a platform for selling services or seeking employment. Please keep discussions focused on mentorship and professional growth.

About Fred Ehle

McDonald's US
Chief Customer Officer
First Chief Customer officer in McDonald's history. Led customer insights, customer experience and CRM teams to drive strategic innovation in Marketing, Menu Development, and Operations.

Redbox
VP Marketing
Responsible for enterprise wide brand management, integrated and channel marketing, content marketing, strategic planning, omnichannel marcom, partnerships, retail co-op marketing, sports sponsorships and promotional calendars.

Jockey International
VP Product Marketing, Strategy, Innovation
Reported to the President and member of the Senior Leadership Team. Was initially tasked with leading new business development and was quickly awarded expanded responsibility for product marketing and licensing.

ZRG Partners
VP Marketing Services Group
Contract employee that reported to the CEO, was a member of the executive leadership team and developed, launched and led the new Marketing Services Group at RoseRyan a ZRG partners company which was integrated into ZRG.

Rocket Mortgage
Head of consumer marketing
Lead all B2C marketing for Rocket Mortgage which includes purchase, refi, home lending and Rocket homes. Working team lead for Super Bowl LIX where the Own the Dream campaign was launched re-positioning the Rocket company.

Professional Experience

Education

Thunderbird School of Global Management
MBA International Marketing

University of Wisconsin-Madison
BA Political Science, International Relations

Awards

Gold Effie Winner OnCon top 100 marketer 2021, 2022, 2024

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FAQs

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To choose the right Advisor, start by clarifying your goals and the type of guidance you need, whether it’s strategic advice, industry insights, or help with a specific challenge. Browse Advisor profiles to review their expertise, accomplishments, and areas of focus, ensuring their experience aligns with your needs.

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To book a session, click "Schedule Your Session" on the Advisor's profile. Select your preferred date, time, and session duration from the Advisor’s calendar. You’ll then provide discussion topics you wish to cover in your session. Once everything is booked, you will receive a confirmation email with the session details. Please note you must be a registered Member to book a session with an advisor.

How does a session with an Advisor work?

(1) Connect: Search for an Advisor based on the criteria important for your session. Once you find an Advisor and session time that fits your schedule, you pay for the session in the secure payment section.

(2) Converse: You will receive confirmation of the session and reminders about the session until it begins. There will be a Wisory Concierge to begin and end the session to ensure the session runs smoothly

(3) Conquer: Now that you have your new wisdom, you can apply it to solve your current challenges and continue to find other Advisors as new questions arise.

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