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Parrish Arturi

Parrish Arturi

SVP, Digital Transformation and Experience Delivery
Head of Customer Experience
Head of Digital and Client Experience
  • Pioneered digital channel growth and customer experience strategy at Fidelity
  • Transformed TIAA’s B2B experience to drive engagement and product adoption
  • Expert in integrating digital, AI, marketing, and operations for measurable business impact
  • Vice Chair of CXPA and Advisory Board Member for Wake Forest Business Analytics
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Duration: 60

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Questions to Ask Parrish Arturi

Areas of Expertise

Listen to Parrish Arturi on Wise in Five

EP. 28 "Always Be Curious": The Human Skills AI Can't Replace

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Industries

BankingBusiness/Professional ServicesFinancial Services
About Parrish Arturi

Get to know your Advisor.

In this podcast episode, Parrish offers a couple distinct ideas on how emergent CCOs can embed their silo and the overall idea of customer experience across their business.

Podcast: How Fidelity Embedded Customer Experience Across the Business, With Parrish Arturi

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Cited in Outside In: The Power of Putting Customers at the Center of Your Business

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Parrish is cited in Outside In: The Power of Putting Customers at the Center of Your Business, a leading book on customer experience strategy that showcases how companies can achieve competitive advantage through customer-centric innovation.