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Jackie Woodward

VP Global Marketing
Chief Marketing Officer
Chief Marketing Officer
VP, Media and Marketing Services
  • Launched McDonald’s “I’m lovin’ it,” fueling a major global turnaround
  • Drove double-digit EBITDA growth as CMO at Krispy Kreme
  • Built first global marketing and sponsorship platforms at McDonald’s across 100+ countries
  • Transformed brands into digital leaders at MillerCoors, General Mills, Krispy Kreme & Bojangles

Duration: 60

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Questions to Ask Jackie Woodward


Areas of Expertise


Industries

Consumer Packaged GoodsEntertainment/MediaRestaurantRetail
About Jackie Woodward

Get to know your advisor.

Jackie outlines her FAAST framework—a disciplined, high-speed approach that emphasizes clarity, alignment, and execution to drive rapid, effective marketing impact during times of change or challenge.

How a Fractional CMO Builds Full-Scale Impact FAST

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Podcast: Building a powerful network with Jackie Woodward

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Jackie discusses her career journey, offering valuable insights into professional growth and the importance of building a powerful network.

A few key takeaways from the episode: Nurture Your Network, Think like a brand. Act like a retailer, Give your people a chance to lead, Curiosity is the core of success, Be a collector of interesting people, Even though you might want to - you can't fix people, How the brands you work on become your kids.

Podcast: The Most Interesting Woman in Marketing - Jackie Woodward

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