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David Reibstein

David Reibstein

The William S. Woodside Professor and Professor of Marketing
  • Professor of Marketing at The Wharton School, University of Pennsylvania with more than 25 teaching awards
  • Taught at Harvard, Stanford, and INSEAD
  • Advisor to 300+ companies across 30+ countries
  • Author of leading research in branding and marketing strategy
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Questions to Ask David Reibstein

Areas of Expertise

Listen to David Reibstein on Wise in Five

EP. 18 Measuring What Matters: Marketing Metrics and Brand Value

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About David Reibstein

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David explores how marketing metrics are evolving, emphasizing the importance of selecting the right measures to track ROI, brand value, and retention while connecting marketing performance to financial outcomes.

David on the MSI Podcast: Measure for Measure: How Marketing Metrics Have Evolved

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Interview: Made to Measure: Wharton’s Custom Executive Learning

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David shares how Wharton’s custom executive programs help companies tackle real challenges by blending cutting-edge research, expert faculty, and tailored learning that drives measurable results.

David discusses metrics, brand values, and the concept of socially responsible marketing.

Podcast: Let’s Talk Marketing: A Conversation with David Reibstein

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