BetMGM, Rocket Mortgage, FIAT: Brand Builder Casey Hurbis Joins The Wisory
The Wisory has welcomed Casey Hurbis, a brand builder behind some of the most recognizable consumer marketing of recent years, as its newest Executive Advisor.
At BetMGM, Hurbis built "Make It Legendary" into a $2.8B revenue platform, with 33% year-over-year growth and $220M in EBITDA. At Rocket Mortgage, he ran a 300-person in-house agency producing more than 26,000 assets a year, including back-to-back USA Today Super Bowl Ad Meter winners. And he launched FIAT in the U.S. from scratch — taking awareness from 8% to 58%, with a campaign architecture later adopted by 45 countries.
He has built brands that had no right to win, and won. When a portfolio company's commercial story isn't landing, or when sizing up whether a consumer brand can actually scale, Hurbis is the operator to bring into the room.
Casey advises Wisory members working through consumer or media businesses where brand equity is part of the thesis, portfolio companies whose marketing is spending but not performing, and U.S. market entries where category position has to be earned.
Access to Casey Hurbis is available exclusively through a Wisory membership. View Casey's advisor profile and become a member to book a one-on-one session.
Only at The Wisory.
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