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Casey Hurbis

Casey Hurbis

Chief Marketing Officer
Chief Marketing Officer
Head of Retail Marketing & Brand Communications - North America
SVP, Management Supervisor
  • CMO at BetMGM driving $2.8B in net revenue (33% YOY growth) and $220M in EBITDA behind the "Make It Legendary" brand platform
  • CMO at Rocket Mortgage leading a 300+ person in-house agency producing 26,000+ assets annually — including back-to-back USA Today Super Bowl Ad Meter winners
  • Launched and built the FIAT brand in the U.S. from the ground up, growing awareness from 8% to 58% and delivering ad campaigns adopted by 45+ countries
  • 17+ years at BBDO Worldwide managing $260M+ in billings and building some of automotive's most recognized regional and national campaigns
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Duration: 60

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Areas of Expertise

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AutomotiveBankingEntertainment/MediaFinancial Services
About Casey Hurbis

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Casey shares how he's building BetMGM into a cultural powerhouse, what his "art, science, and courage" marketing philosophy looks like in practice, and what surprised him most about producing BetMGM's first fully AI-generated commercial.

Read Casey's CMO of the Week Feature in Brand Innovators

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Watch Casey's Episode on the Zeitgeist Podcast — "Go Big Always!"

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Across 30 years and three iconic brands, Casey has built a reputation for leading with courage — in this conversation he unpacks the bold decisions, leadership principles, and career-defining moments that shaped one of marketing's most decorated careers.

Casey pulls back the curtain on the making of BetMGM's "Make It Legendary" campaign, breaking down how AI, human creativity, and the full MGM Resorts ecosystem come together to deliver a brand experience no competitor can replicate.

Watch Casey's Masterclass on AI, Brand Experience & Celebrity Campaigns

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