Andrew Gross Joins The Wisory: Turning Brand Assets into Category Dominance

The Wisory welcomes Andrew Gross, who has spent his career turning brand assets into measurable category dominance, as an Executive Advisor in its Consumer & Brand practice.

Gross began his marketing career at Unilever managing iconic $1B+ consumer brands, including Dove and Suave. At Serta, he took the brand from #3 to #1 in U.S. market share while doubling EBITDA over an eight-year run, and launched iComfort — widely recognized as the most successful new product introduction in mattress category history. Most recently, he helped scale Mariani Premier Group, a PE-backed landscaping leader, from $250M to $900M+ in revenue across 30+ brands and 24 states.

Having operated inside private-equity-backed portfolio companies, Gross understands the pressure, pace, and what it takes to turn a brand into a true value-creation lever. When a company has real assets but a commercial story that isn't converting, he is the person CEOs call.

Andrew advises Wisory members evaluating consumer, CPG, or home-services businesses where brand health is core to the thesis, determining whether a company's go-to-market can support scale, and translating product strength into a story that moves buyers, consumers, and channel partners.

Access to Andrew Gross is available exclusively through a Wisory membership. View Andrew's advisor profile and become a member to book a one-on-one session.

Only at The Wisory.