Lisa Richert is a senior marketing communications and media executive who brings firsthand client-side experience leading large-scale media strategy, agency partnerships, and integrated marketing activation across global organizations. She has held senior leadership roles at multinational brands including SC Johnson, McDonald’s, and The Coca-Cola Company, as well as serving as an interim brand media lead for high-profile transformations, where she has overseen media investment across dozens of markets and guided complex agency relationships through periods of change.
Lisa is known for strengthening media decision-making, improving effectiveness and productivity, and aligning marketing, procurement, and agency partners around clear operating principles. With deep experience across brand, performance, digital, social, retail media, and partnerships—and a strong track record building internal capabilities—she brings a pragmatic, operator’s lens to media audits, helping teams assess how media strategies, agency models, and ways of working translate into real business impact and sustainable value creation.
Director of Human Experience Strategy
Senior Director, Head of Global Media and Integrated Marketing
Senior Director, Global Marketing Alignment
Group Director, Connections Planning and Media