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Tyrrell Schmidt

Tyrrell Schmidt

Global Chief Marketing Officer
Chief Marketing Officer, International
General Manager and Head, Unsecured Lending, Hong Kong
Head of UK Credit Cards & Personal Loans
  • Led TD Bank Group as Global CMO, directing 800+ marketers and customer experience professionals and a nearly $1B budget across the US and Canada
  • Sat on the Management Committee of a top 10 US bank as EVP and US CMO, leading Marketing and Corporate & Public Affairs
  • Ran international marketing for Cigna across Asia-Pacific, Europe, the Middle East and North America, and stepped in as Interim CEO of Cigna Hong Kong, exceeding every revenue, earnings and sales target
  • Repositioned Standard Chartered's cards and personal loans business in Hong Kong, reestablishing profitability after the SARS and bankruptcy crises
  • Helped launch the Discover Card, holding marketing roles from brand and sponsorship to product marketing, then led its UK market entry under the Morgan Stanley brand, ultimately becoming UK Country Manager
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BankingFinancial ServicesHealthcare
About Tyrrell Schmidt

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As AI pushes banks into a "sea of sameness," Tyrrell explains why TD is betting its future on emotional connection rather than product features alone. She walks through the More Human platform, from its Super Bowl debut to the internal program making it part of how the bank designs every product, service and policy.

Read Tyrrell's take on how TD Bank is winning by being "More Human"

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Read Tyrrell's story as a running guide for athletes with disabilities

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Tyrrell shares how guiding visually impaired runners with Achilles International has shaped her view of connection and community. She reflects on running the Berlin Marathon with one of Achilles' best-known athletes and bringing TD on as a race sponsor.

Tyrrell talks about leading TD Bank's full marketing function, from brand and digital to analytics and PR, and the great bosses who shaped her. The episode was named one of the show's top 10 favorites.

Listen to Tyrrell's episode of The Best Boss Ever podcast

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