Terry Seitz

Vice President, North America Marketing (Former)

Vice President

Partner, COO

10+ years leading U.S. consumer marketing at Visa
Drove partnerships with NFL, FIFA, Olympics to boost market share
25+ years transforming brands across financial services, tech, and media
Former agency leader for Coca-Cola, HBO, Sotheby’s, J&J

Duration: 60

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HealthcareFinancial ServicesEntertainment/MediaConsumer Packaged GoodsBanking

About Terry Seitz

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Terry shares how customer lifetime value and bold lifecycle marketing strategies transformed Visa’s approach to engagement on the Product Marketing Adventures podcast.

Design for Lifetime Value like a Visa PMM

Houston, We Have a Risk Problem!

Read Terry’s take on how marketing can be reframed as a long-term risk management and growth strategy that resonates with finance leaders in his latest LinkedIn piece.

Hear Terry share how Visa is transforming its marketing to engage Gen Z and millennials—aligning brand purpose, embracing data-driven strategy, and building lasting consumer connections—on the Goldcast CMO Diaries podcast.

CMO Diaries with Terry Seitz @ Visa

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Terry Seitz

Terry Seitz