Melanie Batchelor

(former) Managing Director, US

European Marketing Director

Former President of Campari America and Canada with $1B+ P&L
Transformed Aperol into the U.S. market leader in premium bitters
Revitalized Wild Turkey and Espolòn into award-winning global brands
Known for building high-performance, inclusive company cultures

Duration: 60

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Questions to Ask Melanie Batchelor

Areas of Expertise

Listen to Melanie Batchelor on Wise in Five

Ep. 22: Mentorship and Bold Decisions Shape Great Leaders

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Industries

Entertainment/MediaConsumer Packaged Goods

About Melanie Batchelor

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Campari America Managing Director Melanie Batchelor's vision has been instrumental in building the strategy for some of the world's most iconic spirits brands, including SKYY Vodka, Campari, Aperol, Grand Marnier and Espolon Tequila. What are her top tips for building globally successful beverage brands?

How to build a beverage brand: Campari America on creating global iconsOpens in new window

Why the head of Campari America thinks lateral career moves are an underrated tool for success

This article highlights how Mel embraces lateral career moves, continuous feedback, and employee empowerment to drive both personal growth and company success while fostering a resilient, feedback-rich culture

This article details how Campari’s strategic marketing campaigns turned the Aperol Spritz into the U.S.’s quintessential summer drink, fueling explosive sales growth and cementing its place as a long-term staple in American cocktail culture.

New York Times Article: There’s a Reason You’re Drinking So Much Aperol Spritz

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Melanie Batchelor

Ep. 22: Mentorship and Bold Decisions Shape Great Leaders

Melanie Batchelor