Mark Skroch

SVP, Client Services

President

Chief Operations Officer

SVP, Group Account Director

Former President of BCV, achieved revenue and EBITDA growth during the pandemic
Expert in precision marketing, data strategy, and digital transformation
Led multimillion-dollar global campaigns across 18 markets
Proven leader in culture building, team optimization, and go-to-market execution

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TelecommunicationsTourismTechnologyRetailEducation

About Mark Skroch

Get to know your Advisor.

How reframing the “us vs. them” narrative unlocks better decisions, healthier teams, and stronger marketing results.

Blog Post: Everyone Is the Hero in Their Own Story — And That’s Exactly the Opportunity

Blog Post: Meta just Handed SMBs a Superpower

Mark shares how Meta’s new AI-driven ad suite could transform marketing for SMBs—making enterprise-grade campaigns accessible while highlighting why human strategy still matters.

Mark explores how precision marketing, when paired with creativity and brand identity, dissolves the outdated divide between performance and brand marketing—empowering CMOs to drive both immediate results and long-term equity without compromise.

Blog Post: The False Binary: Why Performance Marketing vs. Brand Marketing is a Flawed Framework

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Mark Skroch

Mark Skroch