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Jay Sampson

Jay Sampson

General Manager, Emerging Media Sales
EVP Business Development & Partnerships (Global)
Vice President, Partners (Global)
Chief Revenue Officer (Global)
  • Generated $660M+ in partner co-sold ARR at Adobe by building the partnerships that turn complex technology into enterprise-scale businesses
  • Drove $1B+ in programmatic ad spend at Magnite across global direct and partner sales
  • Delivered 9 consecutive quarters of growth at Machinima, culminating in its acquisition by Time Warner
  • Guided Hudl Media’s GTM strategy, sales enablement, and brand partnerships, monetizing the largest high school and amateur sports network globally (100K+ teams, millions of athletes)
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Business/Professional ServicesEducationEntertainment/MediaRetailTechnology
About Jay Sampson

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Inside the University of Arizona's Lundgren Consumer Science Lab, students built a digital twin of a real retail space — combining 3D scanning, AI, and extended reality to test concepts and study shopper behavior with live data. Backed by a $5M gift from Terry and Tina Lundgren, it's a window into how immersive technology and analytics are reshaping the future of retail.

Watch Jay's look inside the University of Arizona's retail "digital twin"

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Watch Jay's interview with Dr. Neil Richter on the future of tech

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In this University of Arizona course conversation, Jay joins Dr. Neil Richter to explore how AI, digital media, and emerging platforms are reshaping enterprise technology markets. He draws on decades scaling revenue at Microsoft, Adobe, Magnite, and Machinima to connect real industry experience to where the field is heading.