Jatinder Singh

Global Head of Data & AI

Global Chief Marketing Sciences Officer

EVP, Global Director, Marketing Accountability

SVP, Director, Strategy & Analytics

Global Head of Data & AI at Accenture Song, leading data-driven creativity for brands including McDonald's, Ford, Kroger, Uber, and Coca-Cola
Chief Data Officer at DDB Worldwide and Global Chief Marketing Sciences Officer at Omnicom, shaping data and AI strategy across the world's largest agency networks
Multiple I-COM Grand Championship and Cannes Lions recognition for AI-driven marketing campaigns across 5 continents
20+ years leading data and AI strategy across WPP, IPG, Omnicom, and Accenture — spanning every major global agency holding company

Duration: 60

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Areas of Expertise

Industries

Business/Professional ServicesConsumer Packaged GoodsHealthcarePharmaceuticalsRetail

About Jatinder Singh

Get to know your advisor.

In this exclusive fireside chat hosted by Forbes Colombia, Jatinder shares his global perspective on how businesses are transforming their approach to data and AI — covering the new era of creativity, practical first steps for maximizing AI's business value, and what it takes to lead through the challenges of AI adoption at scale.

Watch Jatinder's Exclusive Fireside Chat on Data & AI with Forbes Colombia

Read How Jatinder's Team Made History at the I-COM Global Summit

Jatinder shares the story behind Accenture Song's historic Grand Championship win at the 2025 I-COM Global Summit in Menorca — their most prestigious recognition yet across 10 wins in four years. The award-winning "Create Real Magic 3.0" campaign for Coca-Cola took top honors in both the Marketing Sciences & AI category and the overall Grand Championship, a first for Accenture Song. Jatinder also co-hosted roundtables on synthetic data and conscious AI, two of the industry's most critical emerging frontiers.

Jatinder was named a recipient of Accenture's prestigious FY24 Inventor Award — a global recognition reserved for those credited as inventors on a filed or issued patent. This honor highlights his commitment to pushing the boundaries of AI and data innovation, and reflects the kind of original, patent-worthy thinking he brings to every client engagement.

Read About Jatinder's Accenture Inventor Award Recognition

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Jatinder Singh

Jatinder Singh