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Eric Leininger

Eric Leininger

Corporate Senior Vice President, Global Consumer Business Insights & Marketing Planning
Senior Vice President, Marketing Services
Clinical Professor of Executive Education & Executive Director, CMO Program
  • Former SVP at McDonald’s & Kraft Foods
  • Kellogg CMO Program executive leader
  • Expert in global insights & marketing planning
  • Executive coach for senior marketing leaders
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Duration: 60

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Consumer Packaged GoodsRestaurantRetailBusiness/Professional ServicesEducation
About Eric Leininger

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Read Erics's publication on Branding in Chapter 5, "Leading the Brand: Strategy Orchestration and Implementation" of the book Kellogg on Branding in a Hyper-Connected World.

Kellogg on Branding in a Hyper-Connected World

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