Enda King

Enda explains why innovation has shifted from long-term strategy decks to fast experimentation and constant adaptation. He shares why human judgment and asking better questions matter more than ever in an uncertain market.

Business Post profiles Accenture's Generative AI Studio at The Dock, the firm's flagship R&D and global innovation center, which Enda led as Director. He explains how the studio helps client teams unlock value from Gen AI, starting with building trust in the technology and in leaders' decisions about it.

Enda uses Coca-Cola's strong quarter to show that growing volume isn't the same as owning your growth, pointing to its stake in Monster as an example. He explains why the best brands grow on something they built themselves, and why rented growth ends up costing more.