Elizabeth Oates

Vice President of Consumer Insights, Customer Experience Measurement and Guest Services (Former)

20-year insights veteran with proven experience building insights functions
Author of "More Than Just Interesting: How to Build an Insights Function for Impact"
Redefined the strategic roles of consumer-based functions to maximize impact
Serves as a thought-leader for future-proofing the enterprise and the industry

Duration:

Variant

AREAS OF EXPERTISE

Branding

Executive Coaching

Market/Pricing Analysis

Strategic Planning

INDUSTRY EXPERIENCE

Retail

Consumer Packaged Goods

Questions to Ask Elizabeth Oates

How can organizations build an insights function that drives measurable business impact rather than just reporting data?

What strategies ensure consumer centricity becomes embedded across teams, products, and decision-making?

How should leaders use insights to future-proof their brands and make bold, customer-driven decisions?

Hear from Elizabeth Oates on The Wisory Podcast

EP. 8 Smarter, Faster, Deeper: How AI is Reshaping Consumer Research

Elizabeth shares how to embed insights into business rhythms, challenge the "support function" myth, and use AI to make research faster, better, and more accessible—especially for mid-size companies ready to move from reactive to strategic.

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