David Edelman

Harvard Business School

Former Global Leader Digital Marketing at McKinsey, CMO at Aetna
Pioneered consumer decision journey framework
Advised Fortune 500 CEOs on digital transformation
Harvard MBA, expert in marketing strategy and customer experience

Duration: 60

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Listen to David Edelman on Wise in Five

EP. 11 Personalization that Drives Innovation

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Industries

BankingBusiness/Professional ServicesEducationFinancial ServicesHealthcare

About David Edelman

Get to know your advisor.

David dives into using AI to balance five key dimensions in order to create experiences that feel genuinely tailored to customers without crossing into overstepping or intrusive territory.

David's Writing in Harvard Business Review: Personalization Done Right

Live Session with David: How Companies Are Changing Operations for Personalization

A powerful session on how companies are transforming operations for personalization hosted by David.

David is a co-author of the book "Personalized: Customer Strategy in the Age of AI", which argues that personalization is no longer optional but a core strategic necessity, showing how companies can leverage AI to build trust, reimagine operations, and deliver seamless, tailored customer experiences.

David's Book: Personalized: Customer Strategy in the Age of AI

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David Edelman

EP. 11 Personalization that Drives Innovation

David Edelman