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David Edelman

Harvard Business School
  • Former Global Leader Digital Marketing at McKinsey, CMO at Aetna
  • Pioneered consumer decision journey framework
  • Advised Fortune 500 CEOs on digital transformation
  • Harvard MBA, expert in marketing strategy and customer experience

Sale price$1,000
Duration: 60

Questions to Ask David Edelman


Areas of Expertise


Listen to David Edelman on Wise in Five

EP. 11 Personalization that Drives Innovation

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About David Edelman

Get to know your advisor.

David dives into using AI to balance five key dimensions in order to create experiences that feel genuinely tailored to customers without crossing into overstepping or intrusive territory.

David's Writing in Harvard Business Review: Personalization Done Right

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Live Session with David: How Companies Are Changing Operations for Personalization

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A powerful session on how companies are transforming operations for personalization hosted by David.

David is a co-author of the book "Personalized: Customer Strategy in the Age of AI", which argues that personalization is no longer optional but a core strategic necessity, showing how companies can leverage AI to build trust, reimagine operations, and deliver seamless, tailored customer experiences.

David's Book: Personalized: Customer Strategy in the Age of AI

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