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David Edelman

Author, "Recognized AI Trailblazer," Top CMO

  • Former Global Leader Digital Marketing at McKinsey, CMO at Aetna
  • Pioneered consumer decision journey framework
  • Advised Fortune 500 CEOs on digital transformation
  • Harvard MBA, expert in marketing strategy and customer experience
Click here to learn more about David Edelman.
Duration:
Sale price$1,000
AREAS OF EXPERTISE

Branding

Digital Transformation

Executive Coaching

Strategic Planning

INDUSTRY EXPERIENCE

Banking

Business/Professional Services

Financial Services

Healthcare

Technology

Hear from David Edelman on The Wisory Podcast

EP. 11 Personalization that Drives Innovation

Dave shares insights on why mid-sized businesses are uniquely positioned to use AI as a force multiplier for growth and the need to balance short-term performance with long-term strategic vision.

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Get to Know Your Advisor

David's Writing in Harvard Business Review: Personalization Done Right

David dives into using AI to balance five key dimensions in order to create experiences that feel genuinely tailored to customers without crossing into overstepping or intrusive territory.

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Live Session with David: How Companies Are Changing Operations for Personalization

A powerful session on how companies are transforming operations for personalization hosted by David.

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David's Book: Personalized: Customer Strategy in the Age of AI

David is a co-author of the book "Personalized: Customer Strategy in the Age of AI", which argues that personalization is no longer optional but a core strategic necessity, showing how companies can leverage AI to build trust, reimagine operations, and deliver seamless, tailored customer experiences.

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