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ROUNDTABLE SERIES

The Great RE:positioning

with Larry Weber, Anne-Marie Avalon, and Priti Mehra

Hosted by Jason Wadler, CEO and Founder of The Wisory

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About This RoundTable

What We Explore

Sample Recording

Your RoundTable Leaders

Larry Weber

Global PR Founder & Chairman

Anne-Marie Avalon

Senior Director of Corporate Marketing and Communications

Priti Mehra

Strategy and Insights Leader

The Great RE:positioning

Is there a conversation these days where AI is not mentioned at least once… or non-stop. Many believe it has the potential to impact every aspect of our business and lives. Part exciting. Part scary. Fully deserving of a new RoundTable Series.

We call it The Great RE:  

Because we believe AI is not about starting new. It’s about transforming what already exists. RE:imagining. RE:building. RE:prioritizing. And RE:learning.  
This was our first Roundtable of The Great RE: Series where we explore The Great RE:positioning—What brands need to do as AI transforms the relationship people and businesses have with your brand.

Guided by an exceptional panel of AI-focused leaders, watch Larry, Anne-Marie, and Priti as they unpack the opportunities and challenges of AI—and help leaders understand how to reposition their brands for what comes next.

What You’ll Walk Away With

A set of perspectives and guiding ideas to help you explore how AI may reshape your brand and customer relationships:

Questions to Help Navigate an Uncertain Landscape

Thought-provoking questions you can use to reflect on how AI might influence your customers, your category, and your long-term positioning.

Examples of Emerging Approaches to Brand Reinvention

Real experiences and evolving practices from leaders experimenting with new ways of engaging, activating, and creating value in an AI-influenced world.

Ideas to Inform Your Next Steps

Considerations and starting points for thinking about how your brand might adapt, learn, and build trust as technology—and customer expectations—continue to shift.

What We Explore

During the RoundTable, our Advisors discussed:

How We Make Sense of This New World
Larry Weber on redefining brand strategy in an AI-driven era.

How We Engage and Activate
Anne-Marie Avalon on leveraging AI to deepen connection and deliver meaningful experiences.

How We Measure and Continuously Refine
Priti Mehra on building adaptive systems that learn, optimize, and evolve alongside your customers.

A sample of the RoundTable recording.

Personalization at scale used to be reserved for brands with the biggest budgets. That’s no longer true. As Priti Mehra shares, AI is becoming a force multiplier—especially for mid-sized and growing businesses. The real question now isn’t if you use AI, but how.

RoundTable Terms & Conditions 

Full Terms & Conditions

Additional Terms Applicable to RoundTable Users
User Agreement – Additional Terms
Updated: September 3, 2025

1. Acceptance of Additional RoundTable Terms Welcome to The Wisory (“Service” or “Site”) owned and operated by The Wisory Inc. (“The Wisory”). Attendees in The Wisory RoundTable sessions are considered Users of The Wisory Site, and are therefore bound the Terms of Service Applicable to All Users (the “Terms”). By attending a RoundTable session, whether as a presenter (a “Leader”) or as an attendee, you also agree to comply with and be bound by the additional terms of this RoundTable Agreement (the “RoundTable Terms”). Please review all of the Terms and RoundTable Terms carefully before attending a RoundTable session.

By attending or participating in a RoundTable session, you: (i) agree to be bound by the Terms and RoundTable Terms; (ii) represent that you are over the age of eighteen (18) and able to form legally binding contracts; and (iii) agree and acknowledge that by using the Service you are accepting a benefit that cannot be disgorged.

2. Definitions Capitalized terms used herein have the meanings given to them in the Terms or as otherwise defined herein.

3. RoundTable Sessions

Attendees in RoundTable sessions will be anonymous to one another. Only the Leaders and The Wisory will know who is attending a session. Attendees will be able to submit questions to the Leaders before and during the RoundTable session. Leaders will answer attendee's questions at their discretion and as time permits. Attendees may receive a WisorGraph of the session. A WisorGraph is a visual representation of the RoundTable conversation to help illustrate the key points and action items. It is developed custom for each session and is available with most RoundTable sessions.  Attendees will not be able to speak directly with Leaders during the RoundTable session. However, for Leaders who are enrolled as The Wisory Advisors, attendees are able to book 1:1 sessions with them. In some cases, depending on Advisor policies, all or part of the RoundTable fee can be applied as a discount to the 1:1 session fee.

4. Cancellations and Refunds

You may cancel your RoundTable session and receive a full refund more than three business days prior to the session. Cancellations made three business days or fewer before the session are non-refundable,regardless of the reasons for cancellation.