Jay Sampson Joins The Wisory: Building Go-to-Market Engines Across Media and Technology
The Wisory welcomes Jay Sampson, who has scaled revenue at nearly every layer of the media and technology stack, as its newest Executive Advisor.
Across 14 years at Microsoft as General Manager of Emerging Media, Sampson led go-to-market strategy across gaming, video, and mobile while steering key M&A due diligence and post-acquisition integrations, including Massive, ScreenTonic, and Navic Systems. At Adobe, he generated $660M+ in partner co-sold ARR, doubling the partner network from 1,400 to 3,100+ in a single year. His "Pipes and Platform" strategy at Magnite drove $1B+ in programmatic ad spend across global direct and partner sales. Earlier, as CRO at Machinima, he delivered nine consecutive quarters of growth that culminated in the company's acquisition by Time Warner.
Sampson builds the partnerships and go-to-market models that turn complex technology into enterprise-scale businesses. When a portfolio company needs to build durable revenue, he is the operator to bring into the room.
Jay advises Wisory members working through go-to-market or partnership strategies that have to compound, programmatic, SaaS, or platform businesses where co-selling is the growth lever, and M&A integrations or geographic expansions that need an operator who has done it.
Access to Jay Sampson is available exclusively through a Wisory membership. View Jay's advisor profile and become a member to book a one-on-one session.
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